The ROCK FOSSILS exhibition concept is flexible and can be adapted to your exhibition location - any museum, any fair has its own available areas, focal points, priorities and individual infrastructure. In collaboration with the originators of ‘ROCK FOSSILS ON TOUR’, it’s not only the graphics and exhibition texts that can be adapted to suit the location and local language, and the ROCK FOSSILS team offers a special service for curators to make sure this runs smoothly. Each and every exhibition location is invited to rock their own interpretation of ROCK FOSSILS and let their own impact unfold, developing their own framework programme and audience, and speaking to a whole new following. As exhibition creators, we would be happy to support you and can draw on input from previous gigs as well as the experience of years of working on the ROCK FOSSILS exhibition.
Each exhibition location, each gig, has shaped ROCK FOSSILS and contributed to increasing its scientific richness. The design of the official exhibition logo was taken on by Motörhead logo creator Joe Petagno, a legendary artist in the metal scene.
Based on the space in your exhibition rooms, the free area on the floors and walls, and in-house technology, we can develop your individual ROCK FOSSILS design together. The models themselves will be displayed on their own flight cases during the exhibition, which strengthens that authentic rock ambiance and tour character. We look forward to your request and your interest.
The exhibition develops a unique dynamic at each location. In the museum itself but also in the local area in the form of contributions from cultural institutions and a constantly developing framework programme with tours, children’s programmes, talks - and a rocking live concert to kick the whole thing off. A fitting start for the archetypes.
But the extensive media resonance will also ensure that the exhibiting museum is the talk of the town. Regional and national press, radio and TV, social media and online posts have accompanied each gig up until now, and there has been great interest in the exhibition, the exhibition location, and the subject matter.
And the renowned exhibition organizer: 10 Tons was awarded the Lanzendorf National Geographic Paleoart Prize in 2017 for the best reconstruction at the 77th annual meeting of the Society of Vertebrate Paleontology in Calgary, Canada.
You, as a natural history museum, inviting the travelling exhibition ROCK FOSSILS ON TOUR into your space is about so much more than targeting a new audience. Wherever ROCK FOSSILS shows, it functions as an instigator for cultural collaboration with local facilities such as libraries, music schools or adult education facilities and inter-disciplinary facilities, the media and, last but not least, the music scene. Alongside the exhibition, topic-specific projects develop and result in cultural synergy. For example, the tourism magazine Chemnitz Inside had this to say about the gig in Chemnitz in 2016: ‘Half of Chemnitz cultural businesses are involved in the »Rock Fossils« project.'
The cooperation with local facilities alongside a ROCK FOSSILS exhibition can create a regional network that can be used for other exhibitions in the future, and increase the museum’s own level of awareness. So, for example, the fact that the legendary original ‘Metal Heart’ from the band ACCEPT - an illustrious sculpture in the rock scene - accompanied ROCK FOSSILS for two and a half years was a real image boost for the renowned exhibiting museums in Bern, Dotternhausen, and Chemnitz. As the impact of the joint METAL HEART and ROCK FOSSILS tour resonated in the media, public TV and radio channels covered the tour in the primetime news and the museums were on everybody’s lips.
The exhibition ROCK FOSSILS ON TOUR lets each exhibition location develop its own individual design, optimally adapted to its priorities. This also includes the involvement of the museum’s own exhibits, which can be integrated into the exhibition concept to further enrich ROCK FOSSILS. For instance, the staff at the Bern Natural History Museum devoted a spectacular marine dinosaur to the internationally renowned rock festival Wacken Open Air and its Wacken Foundation.
ROCK FOSSILS grows with each exhibition location, each museum, each booking. And each exhibitor can go on the ROCK FOSSILS global tour by sending a replica of its own rock fossil. Send the name of your museum all around the world. ROCK FOSSILS doesn’t just take its visitors on an expedition through the development of life - construed towards sustainability, the growing expansion of diversity reflects the evolutionary treasures of the museums involved. Exhibitors can participate and enter into a scientific dialogue with other exhibiting museums. Even the namers behind the individual rock fossils listen to one another and share their mission: to give a newly discovered fossil the name of a rock star. Because the new discovery reminds you of a musician. Because you want to honor the music you were listening to when you found the fossil. Or because of a coincidence - like Mesoparapylocheles micheaeljacksoni. This hermit crab was discovered on the day that Michael Jackson died in 2009.
In parallel to these onomastics, which deal with words taken from names, the exhibition also builds another exciting bridge that didactically connects natural history and cultural history with one another: Rock the Timescale.
Thanks to the ROCK FOSSILS team's good network in the science community, the exhibition is always up to date. This guarantees growth with new exhibits of newly discovered creatures. A prominent example for the Bern gig: a newly discovered fossil of an ancestor of the hippopotamus. Due to its full lips, it was named after Rolling Stones frontman Mick Jagger and first appeared at this location with a lifelike reconstruction and skull remnants. Jaggermeryx naida is now a firm part of ROCK FOSSILS ON TOUR.
In today's digital age, and even if they are enjoying an impressive comeback in spite of digital competition, LPs are "living fossils". Their exoskeletons - the LP sleeve - aren't just used to illustrate recent cultural history: in the ROCK FOSSILS exhibition concept, they embody the millennia-old developmental history of our environment:
each original LP sleeve on the geological timescale stands for one or more musicians that have had a fossil named after them. Such ROCK FOSSILS lived in a certain geological time frame. Spanning many different areas, the displayed covers point out their ROCK FOSSILS with cult character and collector value - and show the natural historical placement of these fossils. Renewing and Developing with a New Sound!
The ‘Rock the Timescale' component of the exhibition extends the spectrum substantially: as well as metal giants, musical greats from the world of pop culture that has served as fossil namesakes are also given their place in natural history. A topical volt that makes the exhibition attractive to a wider and younger target group and lets the generation of analog music travel through time.
The geological timescale is perfectly complemented by typical fossils from natural history from the exhibiting museum’s or institute’s own collection - so ROCK FOSSILS can be given an individual edge, adding new value to local collections.
The cooperation between ROCK FOSSILS and the internationally connected artist collective SCIENCE SLAM SONIC EXPLORERS uses original compositions to explain the paleontological research and fossilized icons - such as the prehistoric bird Archaeopteryx and ‘Ida', the world-famous primate fossil from Messel. Internationally renowned musicians not only turn paleontologists' texts into songs but also create musical pieces using abstracts from academic publications. This takes the pieces from an academic, scientific level to an emotional one. A unique, innovative form of knowledge transfer. The link: the combination of serious science and serious music. Geo-science that will get stuck in your head! And, of course, pressed on archetypes: a limited number of copies of this music is exclusively available on vinyl.